Leveraging corporate identity in the digital age

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.20, Iss.2, 2002-04, pp. : 96-103

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Experienced reality: The development of corporate identity in the digital era

By Topalian Alan

European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. : 1119-1132

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate Identity and the Advent of Corporate Marketing

By Balmer John M.T.

Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. : 963-996

Routledge Ltd

Access to resources Recommend Favorite

Bank on changes to corporate identity

Strategic Direction, Vol. 18, Iss. 9, 2002-09 ,pp. : 19-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate identity as an enabler and constraint on the pursuit of corporate objectives

By Leitch Shirley Davenport Sally

European Journal of Marketing, Vol. 45, Iss. 9-10, 2011-09 ,pp. : 1501-1520

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate identity and corporate image revisited - A semiotic perspective

By Christensen Lars Thøger Askegaard Søren

European Journal of Marketing, Vol. 35, Iss. 3-4, 2001-04 ,pp. : 292-315

Emerald Group Publishing Ltd

Access to resources Recommend Favorite