The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case

Author： Mazaira Andrés González E. Avendaño Ruth

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.21, Iss.4, 2003-07, pp. : 220-229

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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