QFD strategy house: an innovative tool for linking marketing and manufacturing strategies

Author： Gonzalez Marvin E   Quesada Gioconda   Mueller Rene   Mora-Monge Carlo A  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.22, Iss.3, 2004-03, pp. : 335-348

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