Coming of age: A 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010

Author: Wiid Ria   Preez Rose du   Wallström Åsa  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.30, Iss.1, 2012-01, pp. : 4-17

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Abstract