Author: Singh Ramendra Koshy Abraham
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.30, Iss.1, 2012-01, pp. : 69-82
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Pelham Alfred Kravitz Pamela
Journal of Strategic Marketing, Vol. 16, Iss. 5, 2008-12 ,pp. :
Journal of Strategic Marketing, Vol. 17, Iss. 1, 2009-02 ,pp. :
The Journal of Business and Industrial Marketing, Vol. 28, Iss. 7, 2013-08 ,pp. :