Comparative evaluation of critical factors in delivering service quality of banks: An application of dominance analysis in modified SERVQUAL model

Author: Kumar Mukesh   Kee Fong Tat   Charles Vincent  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-671X

Source: International Journal of Quality & Reliability Management, Vol.27, Iss.3, 2010-01, pp. : 351-377

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