Assessing the influence of retail buyer variables on the buying decision-making process

By Silva Rui da   Davies Gary   Naudé Pete  

European Journal of Marketing, Vol. 36, Iss. 11-12, 2002-11 ,pp. : 1327-1343

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Measuring influence in the family decision making process using an observational method

By Lee Christina Kwai Choi   Marshall Roger  

Qualitative Market Research: An International Journal, Vol. 1, Iss. 2, 1998-02 ,pp. : 88-98

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The consumer decision-making process

By Pellémans Paul A.  

European Journal of Marketing, Vol. 5, Iss. 2, 1993-12 ,pp. : 8-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The evaluation stage in the service elimination decision-making process: evidence from the UK financial services sector

By Argouslidis Paraskevas C.  

Journal of Services Marketing, Vol. 21, Iss. 2, 2007-05 ,pp. : 122-136

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Japanese couples' marital roles in stages of product purchase decision making

By Henthorne Tony L   LaTour Michael S   Hudson Tim W  

International Marketing Review, Vol. 14, Iss. 1, 1997-01 ,pp. : 39-58

Emerald Group Publishing Ltd

Access to resources Recommend Favorite