Franchise relocation and sport introduction: a sports marketing case study of the Carolina Hurricanes' fan adoption plan

Author： Kelley Scott W Hoffman K Douglas Carter Sheila

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.13, Iss.6, 1999-06, pp. : 469-480

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A study of the impact of environmental uncertainty on franchise systems: the case of petrol retailing in the UK

By Boyle Emily

Journal of Consumer Marketing, Vol. 16, Iss. 2, 1999-02 ,pp. : 181-196

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relocation for a better livelihood: a case study of street vendors in local authorities in Indonesia

By Rachmawati Tutik

International Journal of Green Economics, Vol. 7, Iss. 1, 2013-07 ,pp. : 44-55

Inderscience Publishers

Access to resources Recommend Favorite

Integrating sports sponsorship into the corporate marketing function: an international comparative study

By Farrelly Francis John Quester Pascale G Burton Richard

International Marketing Review, Vol. 14, Iss. 3, 1997-03 ,pp. : 170-182

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing of Local Authority Sports Centre Services A Pilot Study

By Cowell Donald Henry Ian

European Journal of Marketing, Vol. 11, Iss. 6, 1993-12 ,pp. : 445-459

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Constraints on the Adoption of the Marketing Concept: The Case of the Former Soviet Union

By Ennew Christine T. Filatotchev Igor Wright Mike Buck Trevor W.

European Journal of Marketing, Vol. 27, Iss. 11-12, 1993-12 ,pp. : 21-34

Emerald Group Publishing Ltd

Access to resources Recommend Favorite