Business service market segmentation: the case of electrical and mechanical building maintenance services

By Merrilees Bill   Bentley Rohan   Cameron Ross  

The Journal of Business and Industrial Marketing, Vol. 14, Iss. 2, 1999-02 ,pp. : 151-163

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Cross-Cultural Perspective on the Role of Branding in Financial Services: The Small Business Market

By Abou Aish Ehab M.   Ennew1 Christine T.   McKechnieb Sally A.  

Journal of Marketing Management, Vol. 19, Iss. 9-10, 2003-11 ,pp. : 1021-1042

Routledge Ltd

Access to resources Recommend Favorite

The role of disqualification factors and double counting in estimating the market potential for consumer services

By Faulds David J.   Gohmann Stephan F.   Mangold W. Glynn  

Journal of Services Marketing, Vol. 22, Iss. 6, 2008-09 ,pp. : 479-491

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Business models for people, planet (& profits): exploring the phenomena of social business, a market-based approach to social value creation

By Wilson Fiona  

Small Business Economics, Vol. 40, Iss. 3, 2013-04 ,pp. : 715-737

Springer Publishing Company

Access to resources Recommend Favorite

Developing the small business market for business development services in Chengdu: Policy issues and priorities

By Smallbone David   Xiao Jianzhong   Xu Lei  

Journal of Small Business and Enterprise Development, Vol. 15, Iss. 4, 2008-10 ,pp. : 656-674

Emerald Group Publishing Ltd

Access to resources Recommend Favorite