Author: Stearns James M Borna Shaheen Sundaram Srinivasan
Publisher: Emerald Group Publishing Ltd
ISSN: 0887-6045
Source: Journal of Services Marketing, Vol.15, Iss.3, 2001-06, pp. : 240-250
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Product gender perceptions: the case of China
By Milner Laura M Fodness Dale
International Marketing Review, Vol. 13, Iss. 4, 1996-04 ,pp. :