Understanding (customer-based) brand equity in financial services

By Taylor Steven A.   Hunter Gary L.   Lindberg Deborah L.  

Journal of Services Marketing, Vol. 21, Iss. 4, 2007-07 ,pp. : 241-252

Emerald Group Publishing Ltd

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Brand equity in B2B services and consequences for the trade show industry

By Geigenmüller Anja   Bettis-Outland Harriette  

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 6, 2012-07 ,pp. : 428-435

Emerald Group Publishing Ltd

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B2B services: linking service loyalty and brand equity

By Rauyruen Papassapa   Miller Kenneth E.   Groth Markus  

Journal of Services Marketing, Vol. 23, Iss. 3, 2009-05 ,pp. : 175-186

Emerald Group Publishing Ltd

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Brand equity or double jeopardy?

By Chaudhuri Arjun  

Journal of Product and Brand Management, Vol. 4, Iss. 1, 1995-01 ,pp. : 26-32

Emerald Group Publishing Ltd

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Brand equity in higher education

By Mourad Maha   Ennew Christine   Kortam Wael  

Marketing Intelligence & Planning, Vol. 29, Iss. 4, 2011-06 ,pp. : 403-420

Emerald Group Publishing Ltd

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