Exploring loyal qualities: assessing survey-based loyalty measures

By Rundle-Thiele Sharyn  

Journal of Services Marketing, Vol. 19, Iss. 7, 2005-01 ,pp. : 492-500

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty

By Selnes Fred  

European Journal of Marketing, Vol. 27, Iss. 9, 1993-10 ,pp. : 19-35

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An empirical examination of brand loyalty

By Jensen Jan Møller   Hansen Torben  

Journal of Product and Brand Management, Vol. 15, Iss. 7, 2006-12 ,pp. : 442-449

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The multicultural context of brand loyalty

By Palumbo Fred   Herbig Paul  

European Journal of Innovation Management, Vol. 3, Iss. 3, 2000-03 ,pp. : 116-125

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand loyalty in emerging markets

By Nguyen Tho D.   Barrett Nigel J.   Miller Kenneth E.  

Marketing Intelligence & Planning, Vol. 29, Iss. 3, 2011-05 ,pp. : 222-232

Emerald Group Publishing Ltd

Access to resources Recommend Favorite