The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings

By Penz Elfriede   Hogg Margaret K.  

European Journal of Marketing, Vol. 45, Iss. 1-2, 2011-02 ,pp. : 104-132

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of experiential consumption cognitions and emotions on behavioral intentions

By Bigné J. Enrique   Mattila Anna S.   Andreu Luisa  

Journal of Services Marketing, Vol. 22, Iss. 4, 2008-07 ,pp. : 303-315

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The relationship between emotional states and approach or avoidance responses in a retail environment

By Kenhove Patrick Van   Desrumaux Patrick  

The International Review of Retail, Distribution and Consumer Research, Vol. 7, Iss. 4, 1997-10 ,pp. : 351-368

Routledge Ltd

Access to resources Recommend Favorite

An examination of the retail approach-avoidance behavior of older apparel consumers

By Moye Letecia N   Giddings Valerie L  

Journal of Fashion Marketing and Management, Vol. 6, Iss. 3, 2002-09 ,pp. : 259-276

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of emotions in online consumer behavior: a comparison of search, experience, and credence services

By Mazaheri Ebrahim   Richard Marie-Odile   Laroche Michel  

Journal of Services Marketing, Vol. 26, Iss. 7, 2012-10 ,pp. : 535-550

Emerald Group Publishing Ltd

Access to resources Recommend Favorite