Author: Mortimer Kathleen
Publisher: Emerald Group Publishing Ltd
ISSN: 0887-6045
Source: Journal of Services Marketing, Vol.16, Iss.5, 2002-08, pp. : 460-468
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Services advertising: the agency viewpoint
Journal of Services Marketing, Vol. 15, Iss. 2, 2001-05 ,pp. :