Customer loyalty to content-based Web sites: the case of an online health-care service

Author: Gummerus Johanna   Liljander Veronica   Pura Minna   Riel Allard van  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.18, Iss.3, 2004-05, pp. : 175-186

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Abstract