The effects of soft and hard service attributes on loyalty: the mediating role of trust

Author: Auh Seigyoung  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.19, Iss.2, 2005-02, pp. : 80-92

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract