Developing successful technology-based services: the issue of identifying and involving innovative users

Author： Matthing Jonas   Kristensson Per   Gustafsson Anders   Parasuraman A.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.20, Iss.5, 2006-08, pp. : 288-297

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A network perspective on business models for emerging technology-based services

By Palo Teea   Tähtinen Jaana  

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 5, 2011-06 ,pp. : 377-388

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding consumer loyalty to technology-based self-services with credence qualities

By Schuster Lisa   Proudfoot Judy   Drennan Judy  

Journal of Services Marketing, Vol. 29, Iss. 6-7, 2015-09 ,pp. : 522-532

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Realising the Marketing Advantages of International Standard-Setting Activities: Opportunities for Innovative Technology-Based SMEs

By McGaughey Sara L.  

Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. : 897-925

Routledge Ltd

Access to resources Recommend Favorite

Developing a motivation-based segmentation typology of Facebook users

By Shao Wei   Ross Mitchell   Grace Debra  

Marketing Intelligence & Planning, Vol. 33, Iss. 7, 2015-10 ,pp. : 1071-1086

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Identifying and Developing Measures of Information Technology Ethical Work Climates

By Stone R.W.  

Journal of Business Ethics, Vol. 46, Iss. 4, 2003-09 ,pp. : 337-350

Springer Publishing Company

Access to resources Recommend Favorite