The interactive effect of Gestalt situations and arousal seeking tendency on customers' emotional responses: matching color and music to specific servicescapes

Author： Lin Ingrid Y.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.24, Iss.4, 2010-01, pp. : 294-304

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Affective responses to consumer situations

By Foxall Gordon  

The International Review of Retail, Distribution and Consumer Research, Vol. 7, Iss. 3, 1997-07 ,pp. : 191-225

Routledge Ltd

Access to resources Recommend Favorite

Customers' Responses to Retail Brand Extensions

By Alexander Nicholas   Colgate Mark  

Journal of Marketing Management, Vol. 21, Iss. 3, 2005-04 ,pp. : 393-419

Routledge Ltd

Access to resources Recommend Favorite

Groupthink 2.0: An empirical analysis of customers' conformity-seeking in online communities

By Breitsohl Jan   Wilcox-Jones James Peter   Harris Ian  

Journal of Customer Behaviour, Vol. 14, Iss. 2, 2015-0 ,pp. : 87-106

Westburn Publishers Ltd

Access to resources Recommend Favorite

The Tendency To Tell: Understanding Publics' Communicative Responses To Crisis Information Form and Source

By Liu Brooke Fisher  

Journal of Public Relations Research, Vol. 25, Iss. 1, 2013-01 ,pp. : 51-67

Routledge Ltd

Access to resources Recommend Favorite

The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions

By Marchegiani Christopher   Phau Ian  

The International Review of Retail, Distribution and Consumer Research, Vol. 22, Iss. 1, 2012-02 ,pp. : 27-53

Routledge Ltd

Access to resources Recommend Favorite