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European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. : 1029-1050

Emerald Group Publishing Ltd

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Service personal values and customer loyalty: A study of banking services in a transitional economy

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The International Journal of Bank Marketing, Vol. 28, Iss. 6, 2010-09 ,pp. : 465-478

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International Journal of Retail & Distribution Management, Vol. 27, Iss. 4, 1999-04 ,pp. : 137-144

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Youth based segmentation in the Malaysian retail banking sector: The relationship between values and personal e-banking service preferences

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The death of personal service: Will financial services customers who serve themselves do better than if they are served?

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The Journal of Database Marketing & Customer Strategy Management, Vol. 19, Iss. 2, 2012-06 ,pp. : 107-119

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