Importance-Performance Analysis: : A Case Study in Restaurant Positioning

Author: Keyt John C   Yavas Ugur   Riecken Glen  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.22, Iss.5, 1994-05, pp. : 35-40

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Abstract

Presents an application of importance-performance analysis. Using restaurants as a case in point, illustrates the derivation of a modified importance-performance matrix. The findings indicate that more precise strategies emerge if a competitive dimension is included in the analysis.