Author: Keyt John C Yavas Ugur Riecken Glen
Publisher: Emerald Group Publishing Ltd
ISSN: 0959-0552
Source: International Journal of Retail & Distribution Management, Vol.22, Iss.5, 1994-05, pp. : 35-40
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Abstract
Presents an application of importance-performance analysis. Using restaurants as a case in point, illustrates the derivation of a modified importance-performance matrix. The findings indicate that more precise strategies emerge if a competitive dimension is included in the analysis.
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