Explaining the product-specificity of country-of-origin effects

By Tseng Ting-Hsiang   Balabanis George  

International Marketing Review, Vol. 28, Iss. 6, 2011-11 ,pp. : 581-600

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product entry in international markets: the effect of country-of-origin on first-mover advantage

By Chen Hwei-Chung   Pereira Arun  

Journal of Product and Brand Management, Vol. 8, Iss. 3, 1999-03 ,pp. : 218-231

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Country-of-origin effects on purchasing agents' product perceptions: an international perspective

By Quester Pascale G   Dzever Sam   Chetty Sylvie  

The Journal of Business and Industrial Marketing, Vol. 15, Iss. 7, 2000-07 ,pp. : 479-489

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Country-of-origin effect: The moderating function of individual difference in information processing

By Zhang Yong  

International Marketing Review, Vol. 14, Iss. 4, 1997-04 ,pp. : 266-287

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products

By Chryssochoidis George   Krystallis Athanassios   Perreas Panagiotis  

European Journal of Marketing, Vol. 41, Iss. 11-12, 2007-11 ,pp. : 1518-1544

Emerald Group Publishing Ltd

Access to resources Recommend Favorite