Multi-channel marketing in the retail environment

By Duffy Dennis L  

Journal of Consumer Marketing, Vol. 21, Iss. 5, 2004-05 ,pp. : 356-359

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring the role of the online customer experience in firms' multi-channel strategy: an empirical analysis of the retail banking services sector

By Klaus Phil  

Journal of Strategic Marketing, Vol. 21, Iss. 5, 2013-08 ,pp. : 429-442

Routledge Ltd

Access to resources Recommend Favorite

Managing web site performance taking account of the contingency role of branding in multi-channel retailing

By Carlson Jamie   O'Cass Aron  

Journal of Consumer Marketing, Vol. 28, Iss. 7, 2011-11 ,pp. : 524-531

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer Preferences for Financial Services: An Analysis

By Boyd William L   Leonard Myron   White Charles  

The International Journal of Bank Marketing, Vol. 12, Iss. 1, 1994-01 ,pp. : 9-15

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A guide to developing and managing a well-integrated multi-channel retail strategy

By Berman Barry   Thelen Shawn  

International Journal of Retail & Distribution Management, Vol. 32, Iss. 3, 2004-03 ,pp. : 147-156

Emerald Group Publishing Ltd

Access to resources Recommend Favorite