Comparing the effectiveness of fixed and discounted prices in the US and South Korea

Author： Suri Rajneesh   Manchanda Rajesh V   Lee Sungho  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.32, Iss.6, 2004-06, pp. : 328-336

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Comparing fixed price and discounted price strategies: the role of affect on evaluations

By Suri Rajneesh   Manchanda Rajesh V.   Kohli Chiranjeev S.  

Journal of Product and Brand Management, Vol. 11, Iss. 3, 2002-06 ,pp. : 160-173

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand evaluations: a comparison of fixed price and discounted price offers

By Suri Rajneesh   Manchanda Rajesh V   Kohli Chiranjeev S  

Journal of Product and Brand Management, Vol. 9, Iss. 3, 2000-03 ,pp. : 193-207

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Compulsive comorbidity and its psychological antecedents: a cross-cultural comparison between the US and South Korea

By Kwak Hyokjin   Zinkhan George M   Roushanzamir Elizabeth P Lester  

Journal of Consumer Marketing, Vol. 21, Iss. 6, 2004-06 ,pp. : 418-434

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The internationalisation of entrepreneurship in South Korea

By Moon Hwy-Chang   Geddis Lorna  

International Journal of Globalisation and Small Business, Vol. 3, Iss. 3, 2009-04 ,pp. : 263-274

Inderscience Publishers

Access to resources Recommend Favorite

Quality perception and monetary sacrifice: a comparative analysis of discount and fixed prices

By Madan Vibhas   Suri Rajneesh  

Journal of Product and Brand Management, Vol. 10, Iss. 3, 2001-06 ,pp. : 170-184

Emerald Group Publishing Ltd

Access to resources Recommend Favorite