Comparing fixed price and discounted price strategies: the role of affect on evaluations

Author： Suri Rajneesh   Manchanda Rajesh V.   Kohli Chiranjeev S.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.11, Iss.3, 2002-06, pp. : 160-173

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