If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising

By Veer Ekant   Becirovic Ilda   Martin Brett A.S.  

European Journal of Marketing, Vol. 44, Iss. 3-4, 2010-01 ,pp. : 436-450

Emerald Group Publishing Ltd

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Evaluating responses to celebrity endorsements using projective techniques

By Tantiseneepong Nisachon   Gorton Matthew   White John  

Qualitative Market Research: An International Journal, Vol. 15, Iss. 1, 2012-01 ,pp. : 57-69

Emerald Group Publishing Ltd

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The value of celebrity endorsements: A stock market perspective

By Ding Haina  

Marketing Letters, Vol. 22, Iss. 2, 2011-06 ,pp. : 147-163

Springer Publishing Company

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Predicting the effectiveness of celebrity endorsements using the balance theory

By Roy Subhadip   Gammoh Bashar S.   Koh Anthony C.  

Journal of Customer Behaviour, Vol. 11, Iss. 1, 2012-03 ,pp. : 33-52

Westburn Publishers Ltd

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An examination on multiple celebrity endorsers in advertising

By Hsu Chung-kue   McDonald Daniella  

Journal of Product and Brand Management, Vol. 11, Iss. 1, 2002-03 ,pp. : 19-29

Emerald Group Publishing Ltd

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