Young New Zealand shoppers' brand perceptions and ethnocentricity

Author： Shergill Gurvinder S.   Rosmala Yuli   Parsons Andrew G.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.38, Iss.8, 2010-01, pp. : 613-624

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