Benefit segmentation of TV home shoppers

Author： Park Hyejune   Lim Chae-Mi   Bhardwaj Vertica   Kim Youn-Kyung  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.39, Iss.1, 2011-02, pp. : 7-24

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