Integrating current and competitive service-quality level analyses for service-quality improvement programs

Author: Kim Yong-pil   Lee Seok-hoon   Yun Deok-gyun  

Publisher: Emerald Group Publishing Ltd

ISSN: 0960-4529

Source: Managing Service Quality, Vol.14, Iss.4, 2004-04, pp. : 288-296

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Abstract