Investigating the "new product acceptance function" in Greek enterprises: The quality-accessibility relationship

Author： Salamoura Maria   Angelis Vasilis   Kehagias John   Lymperopoulos Constantine  

Publisher： Emerald Group Publishing Ltd

ISSN： 0960-4529

Source： Managing Service Quality, Vol.18, Iss.5, 2008-09, pp. : 425-441

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