Designing and conducting online interviews to investigate interesting consumer phenomena

Author: Gruber Thorsten   Szmigin Isabelle   Reppel Alexander E.   Voss Roediger  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.11, Iss.3, 2008-06, pp. : 256-274

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract