Targets of commitment in service provider-consumer relationships: a prototyping study

Author: Jones Tim D.   Taylor Shirley F.   Bansal Harvir S.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.12, Iss.1, 2009-01, pp. : 36-48

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Abstract