Author: Spero Ian Stone Merlin
Publisher: Emerald Group Publishing Ltd
ISSN: 1352-2752
Source: Qualitative Market Research: An International Journal, Vol.7, Iss.2, 2004-02, pp. : 153-159
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Relationship marketing with consumers in the world of Web 2.0
Journal of Customer Behaviour, Vol. 8, Iss. 1, 2009-03 ,pp. :
The changing face of marketing: Succeeding in the digital world
Strategic Direction, Vol. 26, Iss. 4, 2010-01 ,pp. :