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International Marketing Review, Vol. 23, Iss. 4, 2006-07 ,pp. : 390-417

Emerald Group Publishing Ltd

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Equivalence of survey data: relevance for international marketing

By van Herk Hester   Poortinga Ype H   Verhallen Theo M.M.  

European Journal of Marketing, Vol. 39, Iss. 3-4, 2005-03 ,pp. : 351-364

Emerald Group Publishing Ltd

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Analysing qualitative data: computer software and the market research practitioner

By Maclaran Pauline   Catterall Miriam  

Qualitative Market Research: An International Journal, Vol. 5, Iss. 1, 2002-01 ,pp. : 28-39

Emerald Group Publishing Ltd

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International sport marketing: practical and future research implications

By Ratten Vanessa   Ratten Hamish  

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 8, 2011-10 ,pp. : 614-620

Emerald Group Publishing Ltd

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Conducting international marketing research in the twenty-first century

By Craig C Samuel   Douglas Susan P  

International Marketing Review, Vol. 18, Iss. 1, 2001-03 ,pp. : 80-90

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