The effects of DTCA on patient compliance: Exploring the impact of endorser selection and message tonality on patients with diabetes

By Bergner Kai N.   Falk Tomas   Heinrich Daniel   Hölzing Jörg A.  

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 7, Iss. 4, 2013-11 ,pp. : 391-409

Emerald Group Publishing Ltd

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Sexual Responsiveness in Women with Spinal Cord Injuries: Differential Effects of Anxiety-Eliciting Stimulation

By Sipski Marca L.   Rosen Raymond C.   Alexander Craig J.   Gómez-Marín Orlando  

Archives of Sexual Behavior, Vol. 33, Iss. 3, 2004-06 ,pp. : 295-302

Springer Publishing Company

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The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices

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International Journal of Pharmaceutical and Healthcare Marketing, Vol. 5, Iss. 2, 2011-06 ,pp. : 99-117

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Effects of synthetic speech, gender, and perceived similarity on attitudes toward the augmented communicator

By Gorenflo Daniel   Gorenflo Carole  

Augmentative & Alternative Communication, Vol. 13, Iss. 2, 1997-01 ,pp. : 87-91

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An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising: The moderating role of product involvement

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International Journal of Pharmaceutical and Healthcare Marketing, Vol. 6, Iss. 1, 2012-03 ,pp. : 23-38

Emerald Group Publishing Ltd

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