A comparative study of mobile messaging services acceptance to participate in television programmes

Author: Mafé Carla Ruiz   Blas Silvia Sanz   Tavera-Mesías Juan Fernando  

Publisher: Emerald Group Publishing Ltd

ISSN: 1757-5818

Source: Journal of Service Management, Vol.21, Iss.1, 2010-01, pp. : 69-102

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Abstract