The risks of providing services: Differential risk effects of the service-development strategies of customisation, bundling, and range

Author： Nordin Fredrik   Kindström Daniel   Kowalkowski Christian   Rehme Jakob  

Publisher： Emerald Group Publishing Ltd

ISSN： 1757-5818

Source： Journal of Service Management, Vol.22, Iss.3, 2011-06, pp. : 390-408

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