Customer typology: 3D virtual world

Author： Oyedele Adesegun   Minor Michael S.  

Publisher： Emerald Group Publishing Ltd

ISSN： 2040-7122

Source： Journal of Research in Interactive Marketing, Vol.5, Iss.1, 2011-03, pp. : 29-49

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Segmenting cyberspace: a customer typology for the internet

By Barnes Stuart J.   Bauer Hans H.   Neumann Marcus M.   Huber Frank  

European Journal of Marketing, Vol. 41, Iss. 1-2, 2007-01 ,pp. : 71-93

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A multidimensional typology of customer relationships: from faltering to affective

By Dalziel Nurdilek   Harris Fiona   Laing Angus  

The International Journal of Bank Marketing, Vol. 29, Iss. 5, 2011-07 ,pp. : 398-432

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

3D internet and enterprise: emergence of virtual worlds and serious games in the workplace

By Levin Mervyn  

Development and Learning in Organizations: An International Journal, Vol. 24, Iss. 2, 2010-01 ,pp. : 17-20

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer's perceived risk reduction by 3D virtual model

By Shim Soo In   Lee Yuri  

International Journal of Retail & Distribution Management, Vol. 39, Iss. 12, 2011-11 ,pp. : 945-959

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A typology of customer-service provider relationships: the role of relational factors in classifying customers

By Coulter Robin A   Ligas Mark  

Journal of Services Marketing, Vol. 18, Iss. 6, 2004-06 ,pp. : 482-493

Emerald Group Publishing Ltd

Access to resources Recommend Favorite