Author： Chandra A.
Publisher： Springer Publishing Company
ISSN： 0167-4544
Source： Journal of Business Ethics, Vol.18, Iss.4, 1999-02, pp. : 359-366
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Estimating the Half-life of Advertisements
By Naik P.A.
Marketing Letters, Vol. 10, Iss. 4, 1999-11 ,pp. :
Access to resources
Recommend
Symbols in service advertisements
By Cobb-Walgren Cathy J Mohr Lois A
Journal of Services Marketing, Vol. 12, Iss. 2, 1998-02 ,pp. :
Encoding Advertisements: The Creative Perspective
By Kelly Aidan Lawlor Katrina O'Donohoe Stephanie
Journal of Marketing Management, Vol. 21, Iss. 5, 2005-06 ,pp. :
Controversial product advertisements in Lebanon
Journal of Islamic Marketing, Vol. 6, Iss. 1, 2015-03 ,pp. :