Author: Snipes R.L.
Publisher: Springer Publishing Company
ISSN: 0167-4544
Source: Journal of Business Ethics, Vol.19, Iss.3, 1999-04, pp. : 273-285
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Fear appeals in anti-smoking advertising: How important is self-efficacy?
Journal of Marketing Management, Vol. 28, Iss. 11-12, 2012-10 ,pp. :