A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising

Author: Snipes R.L.  

Publisher: Springer Publishing Company

ISSN: 0167-4544

Source: Journal of Business Ethics, Vol.19, Iss.3, 1999-04, pp. : 273-285

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract