Author： McCall J.J.
Publisher： Springer Publishing Company
ISSN： 0167-4544
Source： Journal of Business Ethics, Vol.38, Iss.1-2, 2002-06, pp. : 133-139
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Corporate brands: what are they? What of them?
By Balmer John M.T. Gray Edmund R.
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :
Access to resources
Recommend
Mobile coupons: what to offer, to whom, and where?
By Khajehzadeh Saman Oppewal Harmen Tojib Dewi
European Journal of Marketing, Vol. 49, Iss. 5-6, 2015-05 ,pp. :
What's in a name?: Branding: what it means to you and your customer
Strategic Direction, Vol. 21, Iss. 6, 2005-06 ,pp. :