The costs and perils of over-targeting in today's markets

By Sinha Jay I.   Rosenthal Edward C.  

The Marketing Review, Vol. 9, Iss. 3, 2009-08 ,pp. : 243-250

Westburn Publishers Ltd

Access to resources Recommend Favorite

Prospective student orientation in higher education: Development of the construct

By Alnawas Ibrahim  

Journal of Customer Behaviour, Vol. 13, Iss. 2, 2014-0 ,pp. : 135-163

Westburn Publishers Ltd

Access to resources Recommend Favorite

The development and validation of the organisational innovativeness construct using confirmatory factor analysis

By Wang Catherine L.   Ahmed Pervaiz K.  

European Journal of Innovation Management, Vol. 7, Iss. 4, 2004-12 ,pp. : 303-313

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effects of industry knowledge on the development of trust in service relationships

By Coulter K.S.   Coulter R.A.  

International Journal of Research in Marketing, Vol. 20, Iss. 1, 2003-03 ,pp. : 31-43

Elsevier

Access to resources Recommend Favorite

Exploring the role of culture in trust development with service providers

By Suh Jaebeom   Janda Swinder   Seo Sunhee  

Journal of Services Marketing, Vol. 20, Iss. 4, 2006-06 ,pp. : 265-273

Emerald Group Publishing Ltd

Access to resources Recommend Favorite