Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame

Author： Kennedy May G.   Humphreys Betsy   Abelson Jill   Bryant Carol A.  

Publisher： Routledge Ltd

ISSN： 1524-5004

Source： Social Marketing Quarterly, Vol.13, Iss.3, 2007-09, pp. : 43-50

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