The Co-ordinated Management of Meaning: A Case Exemplar of a New Consumer Research Technology

By Buttle Francis A  

European Journal of Marketing, Vol. 28, Iss. 8-9, 1994-08 ,pp. : 76-99

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Commercial Television Breaks, Consumer Behaviour and New Technology: An Initial Analysis

By Kitchen Philip J.   Yorke David A.  

European Journal of Marketing, Vol. 20, Iss. 2, 1993-12 ,pp. : 40-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Government "demarketing" as viewed by its target audience

By Wall A.P.  

Marketing Intelligence & Planning, Vol. 25, Iss. 2, 2007-04 ,pp. : 123-135

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Why smart cards have failed: looking to consumer and merchant reactions to a new payment technology

By Plouffe Christopher R   Vandenbosch Mark   Hulland John  

The International Journal of Bank Marketing, Vol. 18, Iss. 3, 2000-03 ,pp. : 112-123

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Identifying the initial target consumer for innovations: an integrative approach

By Bowden Jana   Corkindale David  

Marketing Intelligence & Planning, Vol. 23, Iss. 6, 2005-10 ,pp. : 562-573

Emerald Group Publishing Ltd

Access to resources Recommend Favorite