Entrepreneurial Marketing in the Public Sector: The Lessons of Headteachers as Entrepreneurs

By Stokes David  

Journal of Marketing Management, Vol. 18, Iss. 3-4, 2002-04 ,pp. : 397-413

Routledge Ltd

Access to resources Recommend Favorite

Opportunity and innovation: Synergy within an entrepreneurial approach to marketing

By Simmons Geoff   Thomas Brychan C.   Packham Gary  

The International Journal of Entrepreneurship and Innovation, Vol. 10, Iss. 1, 2009-02 ,pp. : 63-72

IP Publishing Ltd

Access to resources Recommend Favorite

The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs

By Hill Jimmy   McGowan Pauric   Drummond Paula  

Qualitative Market Research: An International Journal, Vol. 2, Iss. 2, 1999-02 ,pp. : 71-81

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Convenience-oriented Approach to Country Segmentation: Implications for Global Marketing Strategies

By Luqmani Mushtaq   Yavas Ugur   Quraeshi Zahir A  

Journal of Consumer Marketing, Vol. 11, Iss. 4, 1994-04 ,pp. : 29-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic political segmentation - A new approach for a new era of political marketing

By Smith Gareth   Hirst Andy  

European Journal of Marketing, Vol. 35, Iss. 9-10, 2001-10 ,pp. : 1058-1073

Emerald Group Publishing Ltd

Access to resources Recommend Favorite