A Convenience-oriented Approach to Country Segmentation: Implications for Global Marketing Strategies

Author： Luqmani Mushtaq   Yavas Ugur   Quraeshi Zahir A  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.11, Iss.4, 1994-04, pp. : 29-40

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