The influence of relational orientation on Chinese consumers' responses towards apparel mass customisation

ISSN： 1742-4208

Source： International Journal of Mass Customisation, Vol.4, Iss.1-2, 2011-10, pp. : 81-105

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Mass customisation and IT influence on Brazilian health industries' competitiveness

By Quintella Heitor Luiz Murat De Meirelles Carvalho Jaci Tadeu O.

International Journal of Mass Customisation, Vol. 2, Iss. 1-2, 2007-03 ,pp. : 128-138

Inderscience Publishers

Access to resources Recommend Favorite

The impact of mass customisation practices on performances: an exploratory study of Chinese manufacturers

By Zhao Min Zhang Yinan Qi Xiande

International Journal of Mass Customisation, Vol. 4, Iss. 1-2, 2011-10 ,pp. : 44-66

Inderscience Publishers

Access to resources Recommend Favorite

Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model

By Jin Byoungho Kang Ji Hye

Journal of Consumer Marketing, Vol. 28, Iss. 3, 2011-05 ,pp. : 187-199

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Design communication for mass customisation

By Cross Richard

International Journal of Mass Customisation, Vol. 3, Iss. 2, 2009-02 ,pp. : 146-164

Inderscience Publishers

Access to resources Recommend Favorite

IT support for mass customisation

By Asperen Eelco Van Pinchetti Tim Wezel Michiel Van

International Journal of Mass Customisation, Vol. 2, Iss. 3-4, 2008-02 ,pp. : 358-374

Inderscience Publishers

Access to resources Recommend Favorite