Branded product placement and pre-teenaged consumers: influence on brand preference and choice

Author: Toomey Deborah A.   Francis Alisha L.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.14, Iss.2, 2013-06, pp. : 180-192

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Abstract