"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events

Author： Ruth Julie A. Simonin Bernard L.

Publisher： M. E. Sharpe Inc

ISSN： 0091-3367

Source： Journal of Advertising, Vol.32, Iss.3, 2003-10, pp. : 19-30

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