An exploration of seniors' relationships with prescription pharmaceutical brands: An application of "arranged marriage" metaphor framework

Author： Deshpande Sameer   Chreim Samia   Bello Roberto   Evashkevich Terry Ross  

Publisher： Emerald Group Publishing Ltd

ISSN： 1750-6123

Source： International Journal of Pharmaceutical and Healthcare Marketing, Vol.7, Iss.2, 2013-06, pp. : 142-159

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