Beyond traditional word-of-mouth: An expanded model of customer-driven influence

Author: Blazevic Vera   Hammedi Wafa   Garnefeld Ina   Rust Roland T.   Keiningham Timothy   Andreassen Tor W.   Donthu Naveen   Carl Walter  

Publisher: Emerald Group Publishing Ltd

ISSN: 1757-5818

Source: Journal of Service Management, Vol.24, Iss.3, 2013-06, pp. : 294-313

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content